So you're looking for information about Electrical Flat Rate Pricing?
This section may be a little long, but do take the time to read it,
because it may substantially benefit your bottom line.
First, let's take a minute to discuss what an Electrical Flat Rate Pricing system actually
is.
It is simply a book with a set price for a set task (job). In other words,
if Mr. Jones wants a ceiling fan installed, then your Flat Rate Pricing book
will have a preset price for that task. This price will be the same for Mr.
Jones neighbors and his relatives. It is simply a Flat Rate for anyone wanting
the same job.
The idea behind the price itself, is that if you did the job lets
say, 10 times at 10 different customers, you would take all 10 totals / divide
them by 10 to get your average installation price.
So technically, some of your
customers would be paying less than they should be and others would be paying
more, but as long as they all paid an average Flat Rate, you would
always be making a profit on the job.
Of course
when you're setting your prices, you would also add for other items as well, so
no one actually pays less than they would have on a T&M basis. As a matter of
fact, Electrical Flat Rate prices are substantially higher than the T&M rate, but many
customers don't seem to mind paying them (more on this below).
An Electrical Flat Rate price
book is also something that many contractors can put together little by little
on their own, if they have the patience and know-how to do it.
Now there are many schools of thought about Electrical Flat Rate Systems. If you're in the business of doing
residential and light
commercial work, then there's simply no other way to go.
No other way, assuming you want to make a decent living at what you do. There are still many contractors out there charging T&M (time & materials) and
making money, but they're definitely not making what they should be!
Getting paid from a residential customer whom you've just billed on a T&M
basis is similar to sticking your hand in a fire ant nest. You hand them your
bill and you just never know what you're going to get it return. Will the customer
just look at the bottom line and pay you? Not likely! They'll usually gasp, then
sit down at the kitchen table, put on their reading glasses and pick it apart.
During this time they'll be looking at their watch while glancing back at you.
When they're done, they'll come up with a list of reasons your bill isn't fair,
is way too much, the job shouldn't have taken this long, their neighbor had it
done last month for half the price, why they can't pay you, why you should give
them a discount.
Now that you're getting the picture, lets look at another scenario. The
customer has called you for a job, and over the phone you informed them that there
will be a service charge to come out and give them an estimate.
You also
told them that this charge will be dropped if they actually hire you to do the
work. So they think a moment, and then accept your offer. You're now coming through
their door, they promptly pay you your service call fee
and you look at the job
they want done.
After a few minutes you ask them to sit down so that you can
over the estimate with them. You pull out your book (with all the prices) and
point to the items they want, they take a look and gasp, while at the same time you're
explaining to them that these are standard prices and that they would be lucky to
have you do the work. Especially since you have everything you need for the job
with you, and you can do it on the spot.
At the same time they notice the prices in red, which are directly next to
the ones you quoted them, and ask you why those are less. You now point out
that those prices are for service contract members, and then you go on and explain to them how and why all
service contract members get so much for so little.
When you're finally done, you've signed up a new member and sold the job for a
considerably higher price than you would have gotten with T&M. The customer pays
you, gives you a nice tip and assures you that they'll recommend you to everyone
they know.
Quite a different scenario, don't you think? These two scenarios are played
out thousands of times a day, and can you guess who had the better day? Now of
course, you don't always get the job with an Electrical Flat Rate System, but then again you
don't always get it on a T&M basis either. At least with the electrical Flat
Rate system you get paid for the service call and don't leave empty handed.
Now,
in order to tell you why people would pay more and be happier at the same time,
one would have to be a psychiatrist, but the basic theory behind an Electrical
Flat Rate system is that they'd rather pay more, knowing the exact amount and
not having to worry about the job taking too long, rather than take their
chances on a T&M basis.
With the Electrical Flat Rate system after they've
gotten over their initial price shock (and they will get shocked) they'll relax
and let you do your work instead of following you around to make sure you're not
wasting any time.
Now that we've discussed the pros and cons of both systems, let's look at
what they cost, and where you would get an Electrical Flat Rate system? If you do a search
on the internet under Electrical Flat Rate price systems you'll come up with
probably over a dozen different ones out there. Most of these are extensions to
plumbing and HVAC price systems. The problem with these is that:
You're inevitably paying for the bells and whistles you don't need
You're paying for costs associated with the plumbing and HVAC parts
More importantly the systems were not written
specifically for the electrical field
They don't have a good breakdown for many tasks
Many of these Electrical Flat Rate systems overly
simplify many tasks, especially wiring. They don't allow for a more detailed
type of breakdown for many wiring tasks, and you end up with insanely high or
low prices.
In order to get the work and keep the customers, your prices need to
stay somewhere between reality and the twilight zone. Additionally, some of
these price systems are ridiculously high priced, and on top of that, many of
them even limit the amount of books you can actually print out!
If you're capable of using a spreadsheet
(and most people are) try Custom Estimation Systems for Electrical
Contractors, it's a simple to use Flat Rate Pricing System, that has
more than enough categories and tasks. It has an excellent price breakdown system, especially for wiring tasks and is definitely one of the most reasonably priced Flat Rate Pricing Systems that you'll find.
Flat Rate systems have been around for a while, and they're getting more and
more popular every day. If you're going to be making a living within the
residential / commercial areas, then do yourself a favor and use an Electrical
Flat Rate system. Once you've used one, you'll never look back.
If you're fairly new to the contracting business, then you may also want to take a look at The Electrical Contractor's Blueprint for Success. Click on the Book for more details.